We think it’s ridiculous that guns are still allowed in movie posters. Gigantic, glorified, beautifully art directed guns and assault rifles brandished by movie stars in public spaces where millions of kids too young to see those very movies, walk by and ogle at them. How ridiculous do we find it? As ridiculous as a poster of a movie star wielding a massive pickle.

So we replaced guns with pickles. In real life and outline. 

Guns in ads now that's ridiculous.