Here you can find a selected list of ideas that I made while studying at Miami Ad School.
Task
Many new customers are hesitant to use Easyet because of the additional luggage cost.
How can we get people to travel without their luggage?
Insight
When you experience a stressful situation, you are more likely to make an impulsive decision.
Idea
Travel while you still can.
We will install a vending machine in the most popular areas with sets of emergency suitcases. The pack will include a pair of t-shirt’s, a toothbrush, underwear, a train ticket to the airport together with a flight ticket, and a hotel stay. So you can instantly buy it and go for a weekend vacation without any planning.
Anastasia Pasechnik - AD
Christian Aasberg - CW
Felix Scheinberger - Illustration
Task
Stand out from the crowd of interns in New York ad agencies. Also, raise awareness about the issue around international Junior creatives not securing a work visa (Artist visa - O1) no matter how talented they are.
Execution
I created a fake US visa in Photoshop and suggested that any agency buy it as a piece of art for the exact same price as the O1 visa cost. It looked so realistic; people in the frame shop congratulated me for my "immigration" success.
Anastasia Pasechnik - AD, CW
DON'T DIE FOR A PINT
TASK
Get more people to stop and think before they take the car home from the pub.
INSIGHT
You are more inclined to take on behaviour if you experience something.
IDEA
A glass made out of the crashed car's window.
Anastasia Pasechnik - AD
Christian Aasberg - CW
Order the same food as you see in your favourite TV-Show.
Anastasia Pasechnik - AD
Arjun Roy - CW
The scariest horror channel.
Anastasia Pasechnik - AD
Christian Aasberg - CW
Anastasia Pasechnik - AD
Arjun Roy - CW