top of page
About
ROLE
Design/
Concepting
OUTPUT
Integrated
Task
Inspire young people who live in big cities to use Hellmans as an ingredient that can help cook leftovers.
Problem
On average people let spoil around 26% of the food they buy.
Insight
People care more about their favourite tv show being spoiled than their food being spoiled.
Idea
Spoiler Alert
Awards
2019 Creativity International Awards, Platinum
The story
PR campaign for April's fool day to make the world talking about the brand.
Dream team
Kang Soo Cho AD
Anastasia Pasechnik AD
Andrew Weissman CW
bottom of page